DNA Direct Privacy Policy

DNA Direct Privacy Policy

 

Overview

This website is designed to make it easy and convenient for you to review information about personalized medicine. There are times when we will ask for or collect personal information from you. We have made the privacy and security of that information a top priority.

The emphasis we place on privacy and security also extends to other areas of this website that we make available to all online users, including health information resources and health assessment tools.

As part of our commitment to honoring your privacy, we provide this policy to make you aware of the choices you have about the way your information is used. Additionally, this policy will explain the approach we take in protecting and using the information that we gather from you, based upon your stated preferences. For your ease and convenience, we make this notice available from every page of this website, identified as "Privacy Policy" with a link to this notice.

Please note: This Privacy Policy applies to information collected through this website, including registration, whether directly through this site online or through a customer service representative with your approval.

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Collection and use of information

Your Personalized Medicine Portal registration collects both personally identifiable and non-personally identifiable information, which this site uses to improve the usefulness of the online information and services we offer to our users.

Personally identifiable information is any data element or collection of data elements that directly identifies an individual or that individual's residence, including your name, postal and e-mail addresses, date of birth, credit card information, bank account number and routing number, prescription number or telephone number.

Non-personally identifiable information is any data element or collection of data elements that, by itself, cannot be associated with a specific individual.

There are two types of non-personally identifiable information collected on this site. The first type includes information provided during Personalized Medicine Portal registration, such as zip code.

The second type of non-personally identifiable information which is routinely gathered from all site visitors focuses on website activity, such as how many people visit the site, the pages they visit, what website they are coming from, how long they stay, etc. This site visitor data is collected on an aggregated, anonymous basis, which means personally identifiable information is not associated with this data. This type of non- personally identifiable information is generally gathered through the use of web server logs, third-party ad servers, cookie technology, and clear GIFs.

In addition, in some cases we may link this sort of non-personally identifiable information with the personally identifiable information we have about people who use our website or services and treat this information as personally identifiable information. For example, we may use this information to follow up with you.

Information requested at online registration

One of the areas of this site where you will be asked for personally identifiable information is online registration. It is important to note that this information is collected only when you voluntarily provide it. Registration is optional; however, it does provide you with access to increased information and online tools and services, as well as the ability to logon to the site quickly and easily whenever you revisit.

Should you choose to register, you may be required to provide the following personally identifiable information:

  • your name and date of birth
  • your e-mail address, which serves as your user ID and as the means to contact you;
  • your secret question and secret answer, which is used as an extra security measure to confirm your identity when you speak with one of our customer service representatives.

Information requested for online tools

Another area of this site where you may be asked for personally identifiable information is during an online tool, such as a risk assessment or decision support tool. It is important to note that this information is collected only when you voluntarily provide it. Using these tools is optional.

Should you choose to use these tools, you may be asked to provide the following personally identifiable information:

  • your health and medical history
  • your family's health and medical history
  • your ethnicity

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Online Surveys

While you are visiting our websites, you may be given an opportunity to complete an online survey about your experience on our sites. If you elect to complete a survey, you may be asked to provide certain personally identifiable information on the survey. In addition, in the course of your completion of the survey, certain non-personally identifiable information, such as date of visit, length of visit, what pages you visit on our websites, etc. may be collected using technologies such as cookies and web server logs. We use a third party vendor to provide these surveys, and therefore the information you provide (both personally identifiable information and non-personally identifiable information) will be collected by our vendor and relayed to us. Our vendor may also use this information in aggregate, anonymous form to conduct case studies, benchmarking and to create algorithms.

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Sharing information

As a policy, this site does not share personally identifiable information, including e-mail addresses, with third parties, except where specifically stated and does not accept advertising.

DNA Direct may disclose personally identifiable information to government authorities, and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required or permitted by law, including but not limited to in response to court orders and subpoenas.

We also may disclose personally identifiable information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the website or anyone else that could be harmed by such activities.

In the event that DNA Direct, any affiliate of DNA Direct, or substantially all of its assets, are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, personally identifiable information may be one of the transferred assets.

DNA Direct shares some non-personally identifiable aggregated demographic information (age, for example) about website users with healthplans and other unrelated third parties. This is not linked to any information that can identify any individual. If you choose to participate in the health assessment tools found on this site, aggregated information about the use of these tools will be shared with some affiliated third parties, including DNA Direct partners. In these cases, we provide aggregate reports that do not contain any personally identifiable information.

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External links

This website contains links to other sites. We will alert you when you are leaving this site and we encourage you to read the privacy statement of any website that you visit. This Privacy Policy applies only to information collected by this website.

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Security of your information

DNA Direct is committed to protecting the privacy and security of this website across the entire transaction process: within our internal technology infrastructure, traveling across the Internet and on your personal computer. Our Internet infrastructure is protected using strong commercial security products. The design and physical implementation have been reviewed and approved by third-party security experts. In addition, our infrastructure is monitored 24 hours a day, seven days a week.

 

Children

This website is designed and intended for use only by adults and is not directed at anyone under the age of 13. Minors under the age of 18 may use this site only with the prior express consent of a parent or legal guardian, and then only under their direct supervision.

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Contacting us

If you have questions about this policy, the practices of this website or your transactions with this website, you can contact:

Web Site Information

DNA Direct, Inc.
Pier 9 Suite 106
San Francisco, CA 94111

 

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Definitions

Personally identifiable information: Personally identifiable information is any data element or collection of data elements that directly identifies an individual or that individual's residence, including name, postal and e-mail addresses, date of birth, credit card information, member number, relationship to the plan member, secret question and secret answer, telephone number, or prescription number.

Non-personally identifiable information: Non-personally identifiable information is any data element or collection of data elements that, by itself, cannot be associated with a specific individual. Some non-personally identifiable information is volunteered during registration: for example, the state in which you live and your gender. Other non-personally identifiable information, date of visit, length of visit, what pages you visit on our websites, etc. is collected through the use of web server logs and cookie technology.

Web server logs: A web server log is a file where website activity is stored, date of visit, length of visit, what pages you visit on our websites, etc.

Clear GIFS: We may use "clear GIFs" (aka "Web beacons" or "pixel tags") or similar technologies, in our communications with you to enable us to determine the number of e-mails viewed. A clear GIF is typically a one-pixel, transparent image (although it can be a visible image as well), located on a Web page or in an e-mail or other type of message, which is retrieved from a remote site on the Internet enabling the verification of the total number of e-mails viewed. The information collected by DNA Diect through clear GIFs is non-personally identifiable (meaning this information generally does not include your name, address, e-mail address, telephone number or other personally identifiable data).

Cookie technology: To allow for web application functions and a personalized experience as an application user, we use a feature on your Internet browser called a cookie. Cookies are small files that your Web browser places on your computer's hard drive. Although we do not store personal information in cookies, we do tie cookies to a user ID which is then used to pull personal information out of the database for identification purposes. If you choose to configure your browser to remove or reject our cookies, you will not be able to use the application.  The information linked to the cookies is not used by DNA Direct to create profiles that track the viewing preferences of our users.


How we use cookies:
DNA Direct uses cookies to facilitate a user's log-in and to accurately track the number of website users. Cookies also may be used for limited applications, which help to deliver selected information to the appropriate audiences. The information linked to the cookies is not used by DNA Direct to create profiles that track the viewing preferences of our users.

What we store in cookies:
DNA Direct stores a unique identifier in the cookie to properly distinguish a user's workstation.

Benefits of using cookies:
Cookies are required in order to use the full functionality of this website. Cookies allow DNA Direct to serve you better and more efficiently, and to personalize your experience at DNA Direct's website.

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Notification of change

DNA Direct reserves the right at its discretion to change, modify, add or remove portions of this policy, or its Supplemental Policy, at any time.

We will communicate any updates to our policy on the site for any site visitors.

We encourage you to check this policy from time to time to review any changes that might be made. The date found below tells you when this policy was last updated.

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